There are also two special awards: an award for outstanding creativity and the United Nations Award for PR with a social purpose.
The 25 categories are:
Speaking at the recent launch, IPRA president Philip Sheppard said: “I hope this year we will see some specific entries with an ethical dimension to resonate with my theme of the year, as well as a another year with a record number of entries”.
Eligible to submit entries for the Golden World Awards are companies, associations, private institutions, NGOs and government bodies anywhere in the world. PR campaigns can be local, regional, national or international. The entry form may be downloaded here.
Entries submitted to the Golden World Awards competition will be judged by an international panel of senior practitioners. Each entry will be assessed on the basis of its competence in five areas – a statement of the issue; research; planning; execution and evaluation. The judging itself takes place in two parts – a remote stage and a physical round. The remote stage will be via email in May and June, with the final judging being held on Friday 6 July, in Paris.
The awards themselves will be presented to winners during an international gala on 6 November 2007 in London.
More information about the competition may be found on the IPRA website at www.IPRA.org/gwa2007/gwa2007.htm.
For more information on IPRA, a global association for personal membership for senior PR practitioners, go to www.ipra.org.
