Retail Marketing News South Africa

Great news for Mars Africa; Solairedirect heads to MBP

Two PR consultancies have announced new client contracts - Greater Than has been contracted to manage Mars Africa's corporate communications, Zenzero and Yoga Zone's PR portfolio and Marcus Brewster Publicity (MBP) will manage Solairedirect.

Mars Africa is a wholly owned division of Mars Incorporated, a family owned company that operates in over 65 countries across the world. Established in 1997, Mars Africa produces some of the world's leading confectionary, food and pet care products including M&Ms, Snickers, Pedigree and Sheba. Zenzero, an Italian restaurant, is the latest addition to the Camps Bay strip and restaurateur Paul Kovensky's chain of restaurants Pepenero, The Kove and Paranga. Situated in Cape Town's city centre, Yoga Zone is the original Hot Yoga Studio and is celebrating its 8th birthday this year.

Solairedirect, a subsidiary of one of France's largest privately owned solar power producers, has constructed one of the first solar photovoltaic manufacturing facilities in South Africa. "This is a significant first step for the independent power production industry and effectively signals the start of independently generated electricity forming part of the South African energy mix. It is encouraging that changes to legislation are now resulting in projects going ahead and the company is hopeful the renewable energy industry will follow behind very shortly," said Ryan Hammond, MD of Solairedirect Southern Africa.

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