Retail Marketing News South Africa

Sandton City promotion gets gold

Marketing Concepts and its client Sandton City won the grand prix of shopping centre marketing awards, the coveted Spectrum Award, for their innovative and creative marketing promotion of the up-market centre.

The promotions company was also the runner-up for the Spectrum Shopping Centre Marketing Award for its marketing of Cape Town's Canal Walk Shopping Centre, and it won two gold and one silver Footprint Marketing Awards for Canal Walk entries, while its Sandton City submission also earned a Gold Footprint Marketing Award.

Niched in property marketing, the company represents many leading listed property counters and iconic retail and mixed-use developments, as well as the representative bodies of the property industry.

The gold Footprint Marketing Awards were presented to Sandton City for the 94.7 Radiothon and to Canal Walk for the High School Musical and Futbal Feva. Canal Walk also earned a silver Footprint Market Award for its brand campaign.

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