European Consumer Packaged Goods (CPG) group, Orkla, acquired Jordan back in 2012 and the brand has reportedly seen double-digit value growth year-on-year. According to the company, the accelerated growth has been driven by the group’s continued investment in research, product development and an expansive strategy centred on Europe and Asia.
“Jordan arguably offers some of the best innovation that the category has seen for some time encompassing design, utility, function and a holistic offering for individuals and families alike,” states Jason Frichol, Acdoco SA’s managing director.
Acdoco SA has launched five ranges in South Africa: the Step-by-Step kids range, the Target range for sensitive teeth, healthy teeth and gums and whitening stain removal, the Ultimate You range that utilises fluorescent design and ergonomics, the brand’s best-selling Jordan Individual, and Expert Clean, which comes equipped with Clean tech bristle technology and GumCare bristles.
The ranges are available nationally at Clicks and at selected Spars in Gauteng.
