In an exclusive interview with Bizcommunity.com yesterday, Alpert said SA is a learning case study in mobile advertising because of the unique way it is done here, citing Mxit and the mobile's phenomenal growth as a shining example of the country's dynamic mobile revolution.
He also said he was hopeful that the full penetration of broadband in SA will open up new opportunities and provide new digital offerings.
Alpert, who said he has had a busy schedule since arriving in the country, has been meeting with regional leaders and conducting workshops with Cape Town staff to plan the way forward.
Neo@Ogilvy, which has more than 650 professionals in 39 offices in 32 countries, also provides search marketing, performance marketing, analytics and technology, mobile marketing, social media and digital out-of-home marketing.
Ogilvy Cape Town office is headed by Mia Scholtz.
Neo@Ogilvy has begun servicing blue-chip clients such as IBM, Castrol, American Express, Nokia, African Bank, Sloggi - Triumph, Sunday Times and Automobile Association, Amy Mabin, Ogilvy Cape Town PR account manager, said.
Neo@Ogilvy's client experience also includes work for British Airways, BT, Cisco, Lenovo, Kodak, Harrah's, TD Ameritrade, Yahoo!, among others, as well as many regional and local clients who benefit from its global knowledge and capabilities.
In 2008, Neo@Ogilvy received Mediaweek's Media Plan of the Year for Best Use of Digital, and was named a leading digital agency by Forrester Research.
For more, go to www.neoogilvy.com.
