Gloo and Studio 4332 (formerly proximity#ttp) won the Best of Show award for their Cell C createme campaign in the Digital Marketing category, while News24 won the Best of Show for the Digital Publishing category. Both awards were sponsored by RG/A New York.
The Greatest Individual Contribution to Online Media and Marketing, sponsored by The Spacestation, was tightly contested but Rob Stokes from Quirk eMarketing pipped both Andrea Mitchell from Digivox, CT Media Publications and Tim Bishop from Prezence South Africa at the post.
For the first time, a People's Choice award was awarded in both the Digital Marketing and Digital publishing categories. The former went to Nokia:my97homescreen.com, by Aqua Online, with 107 votes; the latter went to sport24.co.za, by 24.com, with 435 votes. Both of these awards were voted for by members of the public here on Bizcommunity.com.
While no Gold Pixels were handed out, Gloo took the most Pixels, winning two Silvers and four Bronzes under digital marketing. It was followed by Quirk eMarketing with two Silvers; Stonewall+ Digital Marketing with one Silver and one Bronze; and Cow, Stonewall Media, and Hello Computer all received one Silver respectively.
The digital publishing sector saw TimesLIVE, from the Avusa Media stable and News24, the digital news brand from 24.com, both walk away with Silvers, while Afrigator and The Shuttleworth Foundation, in collaboration with Fontera and Clockwork Zoo, each received a Bronze.
All the winners
| Category | Pixel | Client | Campaign | Agency/publisher |
|---|---|---|---|---|
| Digital Marketing: Best in Show | Black | Cell C | Createme Microsite | Gloo Digital Design & Studio 4332 |
| Publishing: Best in Show | Black | News24 | News24 Digital News Brand Integrated Campaign | 24.com |
| Digital Marketing: Website | Bronze | Glade Music Festival | Glade Website | Urbian |
| Digital Marketing: Website | Silver | Wicked Pixels | Wicked | Gloo Digital Design & Wicked Pixels |
| Digital Marketing: Microsite | Silver | The Loerie Awards | Feed your Ego | HelloComputer |
| Digital Marketing: Microsite | Silver | Cell C | createme | Gloo Digital Design & Studio 4332 |
| Digital Marketing: Email | No award | |||
| Digital Marketing: Email | No award | |||
| Digital Marketing: Online Advertising | Bronze | Stonewall+ | Interactive Press Release | Stonewall+ Digital Marketing |
| Digital Marketing: Online Advertising | Bronze | ghost pops | zombie | Gloo Digital Design & Net#work BBDO |
| Digital Marketing: Mobile Advertising | Silver | Vodacom | Mobikasi | Cow |
| Digital Marketing: Mobile Advertising | Bronze | puma | tetralift | Gloo Digital Design |
| Digital Marketing: Mobile Advertising | Bronze | Cosmopolitan magazine | Juicy Details | Gloo Digital Design |
| Digital Marketing: Social Media | Silver | Idea Bounty | Idea Bounty | Quirk |
| Digital Marketing: Social Media | Silver | Warner Bros. | Harry Potter - Hogwarts Wizarding Class | Quirk |
| Digital Marketing: Social Media | Bronze | Steri Stumpie | Steri Stumpie | Mnemonic, King James RSVP, Atmosphere PR |
| Digital Marketing: Search Engine | No award | |||
| Digital Marketing: Integrated Campaign | Silver | Vodacom | Vodacom Fame Digital Campaign | Stonewall+ Digital Marketing |
| Digital Marketing: Integrated Campaign | Bronze | Cell C | createme campaign | Gloo Digital Design & Studio 4332 |
| Digital Marketing: Online Media Plans | Bronze | iBurst | iBurst : Dial-Up is Dead | digiVOX |
| Digital Marketing: Online Media Plans | Silver | Lexus | Lexus RX | Stonewall+ Media |
| Publishing: Website | Bronze | Fin24.com | Fin24.com | 24.com |
| Publishing: Website | Silver | Times LIVE | Times LIVE Launch | Avusa Media Ltd |
| Publishing: Integrated Campaign | Bronze | Afrigator | Afrigator | Afrigator Internet |
| Publishing: Integrated Campaign | Silver | News24 Digital News brand | News24 Digital News brand | 24.com |
| Publishing: Mobile Publishing | Bronze | Shuttleworth Foundation | Kontax, an m-novel | Shuttleworth Foundation, Fontera, Clockwork Zoo |
| People's Choice: Digital Marketing | Red | Nokia | My97homepage.com | Aqua Online |
| People's Choice: Publishing | Red | Sport24.co.za | Sport24.co.za | 24.com |
| Greatest Individual Contribution | White | Rob Stokes | Quirk eMarketing |
See 2009 winners on The Bookmarks site for links to creative work.
According to Online Publishers Association (OPA) chairperson, Adrian Hewlett, the balanced judging panel, made up of both local and international digital experts (Pete Case of Gloo, JP Farinha of 24.com, Rob Stokes of Quirk, Fernanda Romano of Euro RSCG, and Chris Colborn of R/GA New York), maintained the strict standards that the awards set from last year. “This is a truly global discipline and we have to be benchmarked internationally,” he said.
“[The] key take out of this year's Bookmarks Awards is that there is definitely not a lack of skills or talent in this country. There is, however, a very real need for greater financial commitment from advertisers, which in turn will allow our agencies to invest more time, and thought, in rolling out greater work. Next year I hope we see the first million dollar project!” he added.
Headline sponsors were FNB and BBC.com.
Guests were entertained from the moment they stepped onto the red carpet at Movida in Sunninghill. MC Alex Jay brought down a packed house with his quips and irreverent award to Telkom, adding to the professionalism of the evening. With customised Bookmarks cocktails, a physical theatre performance from 1st Project and the uber-cool Cape Town-based band, The Dirty Skirts, the night was all about celebration and digitally-themed entertainment.
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Updated Tuesday, 24 November 2009
