Rashid Toefy, CEO of the CTICC, believes the installation of this artwork speaks to the centre's vision of making art accessible to the public. Art has always played a pivotal role at the CTICC and the centre houses some impressive artworks by renowned artists.
Drawing inspiration from the 2010 World Cup, Design Indaba launched a campaign in December 2009 to find South Africa's first creative team. The campaign called on South Africans from all lifestyles to express their individuality in a unique way.
The brief was simple and open-ended allowing for unique interpretations. Entrants were required to take a photograph of themselves in profile and then fill it in a way representative of them, using any material or device they liked.
The judges' chosen 10 winners represent an eclectic mix of people from professional designers to those who are simply in touch with their creative sides. The public through SMS vote chose the 11th member. The judging panel commented on the incredible diversity in both entries and entrants, with those who tried out for the team ranging in age from 5 to 91 and artworks taking the form of anything from cupcakes to beadwork.
