Carried by print, radio, outdoor and digital elements, Sizakele Marutlulle, CEO at Grey SA, the advertising agency tasked with conceptualising the campaign, says it was important to take the brand into the marketplace with a new and imaginative perspective. "It is pioneering innovative solutions by enabling its customers to sign documents online, check balances and receive responses to queries in real time, without needing to phone a call centre.
According to Chris de Kock, head of sales and marketing at WesBank, the campaign showcases the move towards innovative online solutions that help take the 'schlep' out of vehicle finance.
"The way people engage and transact has changed. As people's lives become busier, they do not have time to deal with reams of paperwork or to be placed on hold by call centres. As a result, we wanted the campaign to highlight how as a brand, we are taking this to heart and are amending our offering accordingly."
"It has been extremely exciting to have been given the opportunity to attach a new vocabulary, terminology and vision to how people experience a well-known brand. This campaign shows how life without the bank can be a battle."
The outdoor billboards, which are displayed across the major metros, also showcase an innovative style. "The artwork on the billboards are actually photographs but have been manipulated to look like illustrations, which presents a style that invites people into the design," says Marutlulle.
"We are extremely pleased with the campaign," concludes De Kock.
To listen to the radio campaigns, go to www.wesbank.co.za.
