Headed by Wendy Bakewell and Dawn Franke, the unit will not operate in isolation, but create synergies between itself and the above-the-line unit.
A winner of the of the New York Festival Gold for the Palace Hotel ad, a Loerie Craft Finalist for Savanna Light and a LIAA Finalist for Standard Bank, Franke previously worked for the New York and Madrid agencies of O&M before coming to South Africa.
Bakewell, who has 11 years experience as a designer, has been Grey's creative director since August last year. She has worked on a number of leading brands including Standard Bank, MTN, the SABC and, during a four-year stint in London, Lloyds of London.
Bakewell says Grey will focus on finding innovative solutions by employing a whole array of new media innovations, non-traditional media and new BTL activities.
