"At this year's AGM, members will recommit to our industry's charter by signing a ceremonial poster to be presented to government as part of the industry's efforts to have the charter (gazetted in August 2008) written into law," says Odette van der Haar, CEO of the association. "By signing it, we are demonstrating that we are very serious about transformation and dedicated to the principles, targets and objectives outlined in the charter."
The AGM will take place at the national monument Glenshiel in Westcliff, Johannesburg, in keeping with the association's use of a historical venue for each AGM.
Entered campaigns must be authentic, signed off by client, and flighted between 1 January and 31 December 2010. Entries must indicate how the campaign delivered on quantifiable goals and generated sound commercial results.
Categories are:
Brad Aigner, AMASA's Joburg chairman explains, "We will be announcing the 2011 judging panel shortly and, in the interim, ask agencies and marketers to start planning their entries to ensure that we receive two original copies of the entry, as well as the exact number of duplicate copies of entry forms, motivations, DVD's, photographs and CD's for each judge. The presentation and collation of the entries are of paramount importance."
