| Category | July 2009 |
|---|---|
| Newspaper | 1. Dewfresh/Long Life Milk “Coffee Bar/Ice Cream/Dairy King” - Volcano Advertising |
| 1. Mail & Guardian/Online “Zimbabwe/Exchange/Dairy King” - Volcano Advertising | |
| 2. McDonald's/Drive Thru '24 Hours' - DDB SA | |
| Magazine | 1. Tuffy/Refuse Bags “Dart Incident/Invitation Gone Wrong/Road Kill” - Joe Public |
| 2. Ocean Basket/Sushi “Knife & Fork” - Joe Public | |
| 2. Mini “50 Years of Cool” - Black River FC | |
| Outdoor | 1. CNA/Famous People “Bill Presley/Adolf Dean/Prince Holly” - The Jupiter Drawing Room (South Africa) |
| 2. Tiger Brands/Doom Destroyer “Video Tape/Cheese Cake/Dentures” - TBWA\Hunt\Lascaris Jhb | |
| 3. SABC/Metro FM “Michael Jackson” - Net#work BBDO Jhb | |
| TV/cinema | 1 Multichoice/DStv “Moth” - Ogilvy Jhb |
| 2. Vodacom “Single Ladies” - Draftfcb Jhb | |
| 2. Cell C “Talking Man” - Net#work BBDO Jhb | |
| 3. Nando's “Dr N A Ndo's” - Black River FC | |
| Radio | 1. Sony Ericsson/C903 “Ride/Pull/Tweak” - PenQuin |
| 2. Tiger Brands/Doom Destroyer “Wrong Donor” - TBWA\Hunt\Lascaris Jhb | |
| 3. Lexus/GS 300 Mark Levinson Sound “Weather Forecast/Financial Indicators/Sports News” - Draftfcb Jhb |
| Judges July 2009 |
|---|
| Pepe Marais, Joe Public (chair) |
| Joey Pastoll, Cross Colours |
| Alan Lewus, Draftfcb, |
| Brent Singer, Net#work BBDO |
| Julie Maunder, DDB SA |
| Greg Cameron, KingJames |
| David Krueger, Ogilvy |
| J Eales, TJDR |
| Nicholas Hully, TBWA\Hunt\Lascaris |
| Category | July 2009 chair comments |
|---|---|
| General | The large amount of creatives rocking up for some free drinks versus a very small amount of entries is a clear indication that we have not yet seen the end of the “R” word. Could this also be the reason for the rise of entries into the radio category versus a sharp decline in magazine and newspaper? But enough already with the bad news. Healthy debate was had, and I was once again impressed with the depth of thinking and strength of opinion within our younger creative equivalents. |
| Newspaper | The best work was unanimously voted tops, although I would like to mention that the second place was more in a territory we should embrace as an industry: using the medium. There are just too many campaigns designed for magazine that ends up in press, which in my opinion does not take the thinking in this medium forward, neither does it truly unleash the power of newspaper. |
| Magazine | A clear winner in this category, even though the field was thin. A note also to all agencies to please enter ads at the correct size, since I am yet to take an A1 magazine to the loo for a good read. |
| Outdoor | Without taking away from this month's winner, which is a simple and beautifully executed campaign, I would like to take this opportunity to suggest that we relook this category. I just can't seem to get my head around posters - especially when they are enlarged print ads - as outdoor. It was very apparent at this level and even more so at Loeries this year, and if we don't change the rules, we will not change the thinking. It's time to make new rules that will force us all to embrace one of the most powerful mediums available to us, namely BILLBOARD. |
| TV/cinema | Another clear winner in this category. The judges felt compelled to reward only one ad in this campaign since the second entry was just not as strong as the winner. |
| Radio | A very simple idea beats production this month, proving that it's all about ideas. It's also great to see new names rising through the ranks since nothing serves the work more than healthy competition - more so in a category that traditionally has been treated as the cousin of the bride. |
