The ad, #HerzSprung, tells the story of the son who overcomes his greatest fears in order to give his mum an unforgettable day out. For weeks, he fights his vertigo in a parachuting school. As he finally succeeds, he collects his mother from the retirement home and surprises her with a tandem jump.
Instead of advertising a new model in this film, Opel decided to promote a feeling, in order to show more appreciation for parents. The social video on YouTube and similar channels aims to strengthen emotional ties to the brand.
Opel’s agency, Scholz & Friends in Hamburg, is responsible for the idea and realisation of #HerzSprung.
View the ad below:
