Golds went to the bigger agencies with TBWA Hunt Lascaris clinching four; Net#work BBDO (3); Ogilvy South Africa (3); Lowe Bull Johannesburg (1); FCB Johannesburg (1).
The new format this year for the main Loerie Creative Advertising Awards, included bronze Loeries for the first time, as requested by the industry, and as a result, judges indicated that standards were high this year in achieving a gold, with the ultimate accolade, the Grand Prix Loerie, the crowing glory.
International judge and chair of the Loerie judging panel, Tony Davidson, Creative Director of Wieden+Kennedy UK, said traits in work judged fell into a 'familiar' category, and this was unfortunately, a trend globally. "The ad industry needs to look at itself and restructure. It really hasn't changed in decades. You need to think about a client problem and how to solve it... with more than a traditional media campaign... we are not just up against other media campaigns any longer... now you are up against everything out there."
He paid tribute to the work that achieved gold this year, saying: "If you get a gold Loerie this year, you should be really proud. By introducing Bronze Loeries, we're trying to raise standards and there are many more silvers and bronzes this year as a result. Think of your silvers as 'last year's gold', and the Grand Prix as really special!"
Well, this was the main event of the Loeries Festival - the reason there is a Loerie. In a markedly pared down ceremony - with a sponsors' beer gracing the tables as the only decoration and the excellent ad work, the only entertainment on the night - presenters Peter Ndoro and the evergreen Michelle McClean and her collection of frocks, raced through the awards in three hours before dinner was served, eventually ending at 10.30pm. This meant that the crowd wasn't as rowdy as usual and circumvented any drunken antics on stage!
Despite industry requests, the Marketing Federation of SA Board Chair, Jabu Mabuza, did speak (after castigating the industry at the Loeries 2003 for its lack of transformation), but with a far more conciliatory tone this year round. His mission it seemed, was to buffer MFSA CEO, Mpho Makwana, and publicly state that he had the support of the whole MFSA Board in the current process of transformation, including the transformation of the organization which has resulted in retrenchments and recent negative publicity.
But, he also thanked the creative community for the progress made towards BEE transformation in the industry over the past 17 months. The spotlight now focuses on the marketing community at the next parliamentary hearings on 19 October 2004.
The awards on Sunday night, rewarded work in the following categories of advertising: TV; radio; cinema; newspapers; magazines; posters; out-of-home; and Student.
In the Student categories, three gold Loeries were awarded, four silver and nine bronze. The Triple AAA School of Advertising was the clear winner here.
Grand Prix
Entrant: TBWA Hunt Lascaris
Advertiser: SABC
Product: SABC 1
Title: PF Jones
Person to Collect Award: Festus Masekwameng
Creative Director: Sandra de Witt
Art Director: Nicholas Perreira
Scriptwriter: Festus Masekwameng
Agency Producer: Jo Barber
Production Company: Egg Films
Director: Lawrence Hamburger
Cinematographer: Denzil Armour-Brown
Producer: Jon Ronbeck
Post Production: Final Cut
Editor: Adam Jenkins
Sound Editor: Paul Baxter
Music Composer: D-Rex (Dave Campos)
Entrant: Net#work BBDO
Advertiser: Virgin
Product: Inflight entertainment
Title: Movie Posters
Person to Collect Award: Phil Ireland and John Davenport
Reproduction House: Beith
CAMPAIGN
Entrant: Ogilvy South Africa
Advertiser: Multichoice
Product: Channel O
Title: Uncolonised
Person to Collect Award: Zwelakhe Tshabangu/Thabo Seseane
Production Company: Picture Tree
Entrant: Net#work BBDO
Advertiser: Chicken Licken
Product: Brand
Title: Beauty Queen, Limp Afro, Sad
Person to Collect Award: Julian Watt, Annette Nel
Production Company: Egg
Entrant: TBWA Hunt Lascaris
Advertiser: Sasol
Product: Corporate
Title: Milk, Fabric, Plate
Person to Collect Award: Peter Khoury, George Low
Production Company: Velocity Films
Reproduction House: The Refinery
Entrant: Net#work BBDO
Advertiser: General Motors South Africa
Product: Corsa Lite
Title: Mothman, Kismiss in July,Shendern
Person to Collect Award: Brad and Graeme
Production Company: Shape Interactive
Entrant: The Jupiter Drawing Room
Advertiser: MTV
Product: Crazy Monkey
Title: Blindfold/ Nature/ Mermaid
Person to Collect Award: Graham Warsop
Production Company: Terraplane
Reproduction House: Terraplane
Entrant: Lowe Bull Johannesburg
Advertiser: Lowe Bull
Product: Hospice
Title: Flower, Bed, School Book, Couch
Person to Collect Award: Rob McLennan & Gareth Lessing
Production Company: Beith
Reproduction House: Beith
Entrant: Herdbuoys McCann-Erickson
Advertiser: Smokenders
Product: Smokenders
Title: Live to See It
Person to Collect Award: Mike Ellman-Brown/Kamal Gangaram/Brent Leibenberg
Production Company: Hue Grey
Reproduction House: Hue Grey
Entrant: FCB Johannesburg
Advertiser: Classic FM
Product: Radio Station
Title: Mozart / Beethoven / Vivaldi
Person to Collect Award: Mike Barnwell
Reproduction House: Finset
Entrant: Net#work BBDO
Advertiser: Virgin
Product: Inflight entertainment
Title: Movie Posters
Person to Collect Award: Phil Ireland and John Davenport
Reproduction House: Beith
Entrant: The Jupiter Drawing Room
Advertiser: Men United Against Abuse
Product: Ritual Circumcision Awareness
Title: Lucky One/ Flinch/ Wrap
Person to Collect Award: Justin Dodd, Rohan Reddy
Reproduction House: Colour Curve
Entrant: Net#work BBDO
Advertiser: SABC
Product: RSG at the KKNK
Title: Intelligent Life
Person to Collect Award: Mariana O'Kelly & Annette Nel
Production Company: Beith Digital
Reproduction House: Beith Digital
Entrant: Net#work BBDO
Advertiser: General Motors South Africa
Product: Olpel Corsa Lite
Title: Subliminal, See Spot Run, Restraining Order, VAT
Person to Collect Award: Brad and Graeme
Production Company: Frequency Audio
Entrant: Lowe Bull Johannesburg
Advertiser: Lever Ponds
Product: Axe
Title: Dairy, Jewish & Washing Machine
Person to Collect Award: Gareth Lessing & Xander Smith
Production Company: Sonovision
Entrant: Ogilvy South Africa
Advertiser: Multichoice
Product: M Net
Title: No Ad Breaks
Person to Collect Award: Trevor Sacks
Production Company: Audio Arts
Entrant: Red Nail
Advertiser: Namibian Breweries
Product: Becks Beer
Title: Single/married/Lonely
Person to Collect Award: Patrick Robertson/Nicci Nel
Production Company: Sonic Factory
Entrant: FCB Johannesburg
Advertiser: Toyota SA
Product: Tazz
Title: "Voice-over" / "Seminar" / "Telepathy"
Person to Collect Award: Brett Morris
Production Company: Sonovision Studios
Entrant: Ogilvy South Africa
Advertiser: Parmalat South Africa
Product: Everfresh
Title: Jackson 5 / 8 Track Cassette / Rhodesia
Person to Collect Award: Michael Lees-Rolfe / Jake Bester
Reproduction House: Ogilvy Cape Town Repro
Entrant: Net#work BBDO
Advertiser: Virgin
Product: Inflight entertainment
Title: Movie posters
Person to Collect Award: Phil Ireland and John Davenport
Reproduction House: Beith
Entrant: TBWA Gavin Reddy
Advertiser: Apartheid Museum
Product: Apartheid Museum
Title: Live at the Apartheid Museum
Person to Collect Award: Minky Stapleton/Felix Kessel
Reproduction House: Apartheid Museum
Entrant: FCB Johannesburg
Advertiser: Classic FM
Product: Radio Station
Title: Mozart, Beethoven, Vivaldi
Person to Collect Award: Mike Barnwell
Reproduction House: Finset
Entrant: Lowe Bull Johannesburg
Advertiser: Getaway
Product: Getaway
Title: Ocean View, Mountain View, Forest View
Person to Collect Award: Andre Vrdoljak
Reproduction House: Beith
Entrant: Lowe Bull Johannesburg
Advertiser: Lowe Bull
Product: Hospice
Title: Flower, Bed, School Book, Couch
Person to Collect Award: Rob McLennan & Gareth Lessing
Production Company: Beith
Reproduction House: Beith
Entrant: Ogilvy South Africa
Advertiser: Map Studio
Product: Map Studio
Title: You are Here
Person to Collect Award: Karin Barry
Production Company: Beith
Entrant: Net#work BBDO
Advertiser: Simba
Product: Ghost Pops
Title: Lady/Girl/Twins
Person to Collect Award: Marion Bryan, Asheen Naidu
Reproduction House: Beith Digital
Entrant: Net#work BBDO
Advertiser: General Motors
Product: Corsa Lite "Raj"
Title: 3 Radio, 2 TV, Website,
Person to Collect Award: Brad and Graeme
Entrant: The Jupiter Drawing Room
Advertiser: DaimlerChrysler
Product: Smart Car
Title: Smart Launch Campaign
Person to Collect Award: Christan Boshoff, Graham Warsop
Production Company: The Picture Tree
Reproduction House: Colour Curve
Entrant: TBWA Hunt Lascaris
Advertiser: NANDOS
Product: N.A.N.D.O.S
Title: Elections
Person to Collect Award: Nicholas Hulley, Bruce Anderspn
Production Company: Mann Made
Reproduction House: Rob Frew
FILM (TELEVISION/CINEMA)
Entrant: TBWA Hunt Lascaris
Advertiser: Tiger Brands
Product: Purity Baby Food
Title: Boy Story
Person to Collect Award: Bibi Lotter, Jenny Glover
Creative Director: Theo Ferreira, Sue Anderson
Art Director: Bibi Lotter
Scriptwriter: Jenny glover
Agency Producer: Jacqui Pearson
Production Company: Velocity Films
Director: Greg Gray
Cinematographer: Clive de Klerk
Producer: Helena Woodfine
Post Production: Orchestra Blue
Editor: Ricky Boyd
Sound Editor: Sterling Sound
Music Composer: Rob Schroder
Entrant: TBWA Hunt Lascaris
Advertiser: Tiger Brands
Product: Enterprise
Title: Bedroom
Person to Collect Award: Avital Pinchevsky, Jenny Glover
Creative Director: Theo Ferreira, Sue Anderson
Art Director: Andrew Grant
Scriptwriter: Avital Pinchevsky, Jenny Glover
Agency Producer: Jacqui Pearson
Production Company: Velocity
Director: Greg Gray
Cinematographer: Paul Gilpin
Producer: Helena Woodfine
Post Production: Orchestra Blue
Editor: Ricky Boyd
Sound Editor: Lorens Persson, Sterling Sound
Entrant: Saatchi & Saatchi JHB
Advertiser: Saatchi & Saatchi JHB
Product: Osram
Title: Leaves
Person to Collect Award: Paul Sanders & Jason Kempen
Creative Director: Rajesh Ranchod
Art Director: Paul Sanders
Scriptwriter: Jason Kempen
Agency Producer: Barbara Clarke
Production Company: Picture Tree
Director: Brett Wild
Cinematographer: Tom Van Schaik
Producer: Sherry Bush
Post Production: Refinery
Editor: Sabrina O'Sullivan
Sound Editor: Louie Enslin
Music Composer: Hugh Bush Produce
Entrant: TBWA Hunt Lascaris
Advertiser: SABC
Product: SABC 1
Title: PF Jones
Person to Collect Award: Festus Masekwameng
Creative Director: Sandra de Witt
Art Director: Nicholas Perreira
Scriptwriter: Festus Masekwameng
Agency Producer: Jo Barber
Production Company: Egg Films
Director: Lawrence Hamburger
Cinematographer: Denzil Armour-Brown
Producer: Jon Ronbeck
Post Production: Final Cut
Editor: Adam Jenkins
Sound Editor: Paul Baxter
Music Composer: D-Rex (Dave Campos)
Entrant: Net#work BBDO
Advertiser: SABC
Product: Metro FM
Title: Move
Person to Collect Award: Brad and Graeme
Creative Director: Mike Schalit
Art Director: Graeme J
Scriptwriter: Brad R
Agency Producer: Caroline "Crash Test" Switala
Production Company: Egg
Director: Kim Geldenhuys
Cinematographer: Tim Pike
Producer: Colin Howard
Post Production: Refinery
Editor: Kobus Loots
Sound Editor: Dave Harris
Special Effects: The Refinery
Music Composer: Marcus Wormstorm
Entrant: Ogilvy South Africa
Advertiser: Multichoice
Product: Channel O
Title: Get Back to Black
Person to Collect Award: Zwelakhe Tshabangu/Thabo Seseane
Creative Director
Art Director
Scriptwriter
Agency Producer
Production Company
Director
Cinematographer
Producer
Post Production
Editor
Sound Editor
Special Effects
Music Composer
Entrant: The Jupiter Drawing Room
Advertiser: MTV
Product: Crazy Monkey
Title: Mermaid
Person to Collect Award: Graham Warsop
Creative Director: Graham Warsop
Art Director: Gavin Williams,Brendan Jack
Scriptwriter: Gavin Williams,Brendan Jack
Production Company: Terraplane
Director: Trevor Clarence
Cinematographer: Trevor Clarence
Producer: Jason Loughran
Post Production: The Refinery
Editor: Christan Iverson
Sound Editor: Bronnic Bednearek
Music Composer: Produce Sound
Entrant: Net#work BBDO
Advertiser: General Motors South Africa
Product: Corsa
Title: Mothman
Person to Collect Award: Brad and Graeme
Creative Director: Mike Schalit
Art Director: Graeme J
Scriptwriter: Brad R
Agency Producer: Caroline "Crash Test" Switala
Production Company: Shape Interactive
Director: Brad and Graeme
Producer: Gareth and Dave @ Shape Interactive
Post Production: Shape Interactive
Editor: Dave @ Shape Interactive
Sound Editor: Dave Harris
Special Effects: Gareth and Dave @ Shape Interactive
Entrant: Net#work BBDO
Advertiser: General Motors South Africa
Product: Corsa
Title: Tutu
Person to Collect Award: Brad and Graeme
Creative Director: Mike Schalit
Art Director: Graeme J
Scriptwriter: Brad R
Agency Producer: Caroline "Crash Test" Switala
Production Company: Shape Interactive
Director: Brad and Graeme
Producer: Gareth and Dave @ Shape Interactive
Post Production: Shape Interactive
Editor: Dave @ Shape Interactive
Sound Editor: Dave Harris
Special Effects: Gareth and Dave @ Shape Interactive
Entrant: Ogilvy South Africa
Advertiser: BP South Africa
Product: BP Lubricants - Castrol
Title: Ice Skating
Person to Collect Award: Aaron Harris
Creative Director: Greg Burke
Art Director: Michael Ipp
Scriptwriter: Aaron Harris
Agency Producer: Iris Vinnicombe
Production Company: Plank Film Productions
Director: Peter Pohorsky
Producer: Di Hellman
Post Production: Priest
Editor: Christen Iverson
Sound Editor: Arnold Vermaak
Entrant: Net#work BBDO
Advertiser: Chicken Licken
Product: Brand
Title: Limp afro
Person to Collect Award: Julian Watt, Annette Nel
Creative Director: Mike Schalit
Art Director: Julian Watt
Scriptwriter: Annette Nel
Agency Producer: Lisa Jaffe
Production Company: Egg
Director: Brent Harris
Cinematographer: Allard de Smidt
Producer: Colin Howard
Post Production: The Refinery
Editor: Richard Starkey
Sound Editor: Kevin @ Refinery
Music Composer: Rob Schroeder
Entrant: Net#work BBDO
Advertiser: Chicken Licken
Product: Brand
Title: Beauty Queen
Person to Collect Award: Annette Nel, Julian Watt
Creative Director: Mike Schalit
Art Director: Julian Watt
Scriptwriter: Annette Nel
Agency Producer: Lisa Jaffe
Production Company: Egg
Director: Brent Harris
Cinematographer: Allard de Smidt
Producer: Colin Howard
Post Production: The Refinery
Editor: Richard Starkey
Sound Editor: Kevin @ Refinery
Music Composer: Rob Schroeder
Entrant: Net#work BBDO
Advertiser: National Council Against Smoking
Product: Public Service Message
Title: Filthy Habit
Person to Collect Award: Thomas Cullinan, Matthew Barnes
Creative Director: Mike Schalit
Art Director: Thomas Cullinan
Scriptwriter: Matthew Barnes
Agency Producer: Phumi Mkhwanazi, Maggie Post
Production Company: Freize Films
Director: Leigh Ogilvie
Cinematographer: Clive De Klerk
Producer: Lisa Jaffe
Post Production: Ministry of Illusion
Editor: Thumi @ Visual Assault
Special Effects: Ministry of Illusion
Music Composer: Credence Clearwater Revival
Entrant: Saatchi & Saatchi Cape Town
Advertiser: The Amy Biehl Foundation Trust
Product: Social awareness
Title: Thomas
Person to Collect Award: Conn Bertish / Razia Essack / Slade Gill / Mark Mason
Creative Director: Conn Bertish
Art Director: Mark Mason / Slade Gill / Cpnn Bertish / Razia Essack
Scriptwriter: Slade Gill / Conn Bertish / Razia Essack / Mark Mason
Agency Producer: Lee-Anne Jacobz
Production Company: Ground Glass
Director: Ryan Haidarian
Cinematographer: Clive Levin
Producer: Jeanette de Villiers
Post Production: Priest
Editor: Eugenie Tankred
Sound Editor: Barry Donnelly
Entrant: FCB Cape Town
Advertiser: Polka.co.za
Product: polka.co.za
Title: Sirius
Person to Collect Award: Sasha Sanders & Schalk van der Merwe
Creative Director: Francois de Villiers
Art Director: Schalk van der Merwe
Scriptwriter: Sasha Sanders
Agency Producer: Caz Friedman
Production Company: Plank
Director: Peter Pohorsky
Producer: Di Hellman
Post Production: Orchestra Blue
Editor: Ricky Boyd
Sound Editor: Arnold Vermaak
Entrant: Net#work BBDO
Advertiser: Cell C
Product: Emergency
Title: Warranty Squad
Person to Collect Award: Phil Ireland, John Davenport
Creative Director: Mike Schalit
Art Director: Phil Ireland
Scriptwriter: John Davenport
Agency Producer: Maggie Post
Production Company: Terraplane
Director: Trevor Clarence
Editor: Visual Assault
Sound Editor: Video Lab
Entrant: Net#work BBDO
Advertiser: Cell C
Product: Flexible Tarrifs
Title: Kung Fu
Person to Collect Award: Annette Nel, Julian Watt
Creative Director: Mike Schalit / Julian Watt
Art Director: Julian Watt
Scriptwriter: Annette Nel
Agency Producer: Maggie Post
Production Company: Fresh Eye Films
Director: Jonathan Parkinson
Cinematographer: Werner Maritz
Producer: Ashley Kruger
Post Production: Ministry of Illusion
Editor: Andrew @ Orchestra Blue
Sound Editor: Lorens Persson, Sterling Sound
Entrant: Lowe Bull Johannesburg
Advertiser: Lever Ponds
Product: Shield
Title: Bus
Person to Collect Award: Gareth Lessing & Xander Smith
Creative Director: Rob McLennan
Art Director: Gareth Lessing
Scriptwriter: Xander Smith
Agency Producer: Juliet Curtis
Production Company: Velocity
Director: Greg Gary
Cinematographer: Tim Pike
Producer: Helena Woodfine
Post Production: Orchestra Blue
Editor: Tessa Ford
Entrant: TBWA Hunt Lascaris
Advertiser: City Lodge
Product: Corporate
Title: Soggy Pants
Person to Collect Award: Paul Warner
Creative Director: Paul Warner
Art Director: Rupert Allcock
Scriptwriter: Patrick Robertson
Agency Producer: Chantel Kriel
Production Company: Freshwater Films
Director: Lourens van Rensburg
Cinematographer: Tony Mitchel
Producer: Glen Bosman
Post Production: Prime Cut
Editor: Gordon Midgley
Sound Editor: Lorens Persson
Special Effects: Ministry of Illusion
Entrant: TBWA Hunt Lascaris
Advertiser: Sasol
Product: Corporate
Title: Milk
Person to Collect Award: Peter Khoury, George Low
Creative Director: Sue Anderson, Theo Ferreira
Art Director: Peter Khoury
Scriptwriter: George Low
Agency Producer: Jacqui Pearson
Production Company: Velocity Films
Director: Keith Rose
Cinematographer: Keith Rose
Producer: Karen Kloppers
Post Production: The Refinery
Editor: Tim Fulford, Willie Saayman
Sound Editor: Paul Baxter
Special Effects: Conduit
Music Composer: Simon Ringrose
Entrant: Net#work BBDO
Advertiser: International Marketing Council (IMC)
Product: Corporate
Title: Today I woke up
Person to Collect Award: Brad and Graeme
Creative Director: Mike Schalit
Art Director: Graeme J
Scriptwriter: Brad R
Agency Producer: Lisa Jaffe
Production Company: Peter Gird
Director: Michael Middleton
Cinematographer: Michael Middleton
Producer: Peter Gird
Post Production: The Refinery
Editor: Kobus Loots
Sound Editor: Dave Harris
Music Composer: Rob Schroeder
Entrant: TBWA Hunt Lascaris
Advertiser: Sasol
Product: Corporate
Title: Fabric
Person to Collect Award: Peter Khoury, George Low
Creative Director: Sue Anderson, Theo Ferreira
Art Director: Peter Khoury
Scriptwriter: George Low
Agency Producer: Jacqui Pearson
Production Company: Velocity Films
Director: Keith Rose
Cinematographer: Keith Rose
Producer: Karen Kloppers
Post Production: The Refinery
Editor: Tim Fulford
Sound Editor: Paul Baxter
Special Effects: Conduit
Music Composer: Simon Ringrose
Entrant: Inroads Multimedia
Advertiser: Teba Bank
Product: Generic
Title: Sun
Person to Collect Award: Kedibone Mulaudzi & Jae Brits
Creative Director: Taelo Mokgalagadi & Dean Wisbey
Art Director: Jacob Mocuminyane
Scriptwriter: Taelo Mokgalagadi & Kedibone Mulaudzi
Agency Producer: Marilyn Hendricks
Production Company: Velocity
Director: Micky Dube
Producer: Loli Bishop and Di Cole
Post Production: The Refinery
PRINT (NEWSPAPERS/MAGAZINES)
Entrant: TBWA Hunt Lascaris
Advertiser: Sasol
Product: Corporate
Title: Milk
Person to Collect Award: Peter Khoury, George Low
Creative Director: Sue Anderson, Theo Ferreira
Art Director: Peter Khoury, Catherine Blomkamp
Copywriter: George Low
Typographer: Catherine Blomkamp
Photographer: David Prior
Illustrator: Catherine Blomkamp
Reproduction House: Beith Digital
Entrant: TBWA Hunt Lascaris
Advertiser: Sasol
Product: Corporate
Title: Fabric
Person to Collect Award: Peter Khoury, George Low
Creative Director: Sue Anderson, Theo Ferreira
Art Director: Peter Khoury, Catherine Blomkamp
Copywriter: George Low
Typographer: Catherine Blomkamp
Photographer: David Prior
Illustrator: Catherine Blomkamp
Reproduction House: Beith Digital
Entrant: J Walter Thompson
Advertiser: Viglietti Motors
Product: Viglietti Luxury Sports Cars
Title: Garage Door
Person to Collect Award: Jacques Shalom, Carl Willoughby
Creative Director: Wendy Moorcroft
Art Director: Carl Willoughby
Copywriter: Jacques Shalom
Typographer: Carl Willoughby
Photographer: Thomas Buchanan
Illustrator: Carl Willoughby
Reproduction House: 4or Colour
Entrant: Ogilvy South Africa
Advertiser: Parmalat South Africa
Product: Everfresh
Title: Jackson 5
Person to Collect Award: Jake Bester / Michael Lees-Rolfe
Creative Director: Greg Burke / Ryan Reed / Chris Gotz / Mark Fisher
Art Director: Michael Lees-Rolfe
Copywriter: Jake Bester
Typographer: Michael Lees-Rolfe
Photographer: Guy Neveling
Reproduction House: Ogilvy Cape Town Repro
Entrant: Lowe Bull - Cape Town
Advertiser: Clean Green
Product: Clean Green
Title: Thumb
Person to Collect Award: Alexis Beckett ; Dana Aires
Creative Director: Porky Hefer ; rip
Art Director: Alexis Beckett
Copywriter: Dana Aires
Photographer: Alexis Beckett
Reproduction House: Lowe Bull
Entrant: FCB Johannesburg
Advertiser: S C Johnson
Product: Pledge
Title: "Swan"
Person to Collect Award: Charles Foley / Lance Vining
Creative Director: Brett Morris / Mike Barnwell
Art Director: Lance Vining
Copywriter: Charles Foley
Typographer: Lance Vining
Photographer: Clive Stewart
Illustrator: Paul Vermeulen
Reproduction House: Finset
Entrant: FCB Johannesburg
Advertiser: Classic FM
Product: Radio Station
Title: "Mozart"
Person to Collect Award: Mike Barnwell
Creative Director: Brett Morris, Mike Barnwell
Art Director: Mike Barnwell
Copywriter: Trevor Sacks
Typographer: Hazel Westworth
Illustrator: VDB Creative
Reproduction House: Finset
Entrant: TBWA Hunt Lascaris
Advertiser: SABC 1
Product: The Bold and the Beautiful
Title: Family Tree
Person to Collect Award: Annie Klintworth, Nicole Cohen
Creative Director: Paul Warner
Art Director: Annie Klintworth, Nicole Cohen
Copywriter: Annie Klintworth, Nicole Cohen
Typographer: Annie Klintworth, Nicole Cohen
Illustrator: Annie Klintworth, Nicole Cohen
Reproduction House: L & K Imaging
Entrant: FCB Johannesburg
Advertiser: Classic FM
Product: Radio Station
Title: "Beethoven"
Person to Collect Award: Mike Barnwell
Creative Director: Brett Morris, Mike Barnwell
Art Director: Mike Barnwell
Copywriter: Trevor Sacks
Typographer: Hazel Westworth
Illustrator: VDB Creative
Reproduction House: Finset
Entrant: Ogilvy South Africa
Advertiser: Multichoice
Product: M Net
Title: Face Lift
Person to Collect Award: Marc Watson
Creative Director: Peter Badenhorst/ Gerry Human
Art Director: Marc Watson
Copywriter: Kerry Friend
Photographer: Gerard Turnley
Reproduction House: Beith
Entrant: Herdbuoys McCann-Erickson
Advertiser: Smokenders
Product: Smokenders
Title: Villa Safari
Person to Collect Award: John Smeddle/Ivor Forrester/Kamal Gangaram/Brent Leibenberg
Creative Director: Kamal Gangaram/Mike Ellman-Brown
Art Director: Ivor Forrester
Copywriter: John Smeddle
Typographer: Kamal Gangaram
Illustrator: George Greyling
Reproduction House: Hue Grey
Entrant: Herdbuoys McCann-Erickson
Advertiser: Smokenders
Product: Smokenders
Title: Boer
Person to Collect Award: Mike Ellman-Brown/Kamal Gangaram/Brent Leibenberg
Creative Director: Mike Ellman-Brown/Kamal Gangaram
Art Director: Kamal Gangaram
Copywriter: Brent Leibenberg
Typographer: Kamal Gangaram
Photographer: Clive Stewart
Reproduction House: Hue Grey
Entrant: TBWA Hunt Lascaris
Advertiser: BMW
Product: 318i
Title: 1996
Person to Collect Award: Margarita Karvouniaris, Juliet Honey
Creative Director: Sandra de Witt
Art Director: Camilla Herberstein
Copywriter: Gary du Toit
Typographer: Margarita Karvouniaris, Juliet Honey
Reproduction House: Beith Digital
Entrant: Net#work BBDO
Advertiser: General Motors
Product: Astra Coupe
Title: Hockenheim
Person to Collect Award: Brad and Graeme
Creative Director: Mike Schalit
Art Director: Graeme J
Copywriter: Brad R
Typographer: Graeme J
Illustrator: Map Studio
Reproduction House: Beith
Entrant: teamworks/berry bush bbdo
Advertiser: subaru
Product: car manufacturer
Title: track
Person to Collect Award: ivan johnson
Creative Director: Errol Denman
Art Director: Ivan Johnson
Copywriter: Kyle Cockeran
Photographer: Pete Maltby
Reproduction House: Hirt & Carter
Entrant: FCB Johannesburg
Advertiser: Netflorist
Product: Florist
Title: "Pants"
Person to Collect Award: Mike Barnwell, Catherine Thomson
Creative Director: Brett Morris, Mike Barnwell, Catherine Thomson
Art Director: Mike Barnwell
Copywriter: Catherine Thomson
Typographer: Hazel Westworth
Photographer: Michael Lewis
Reproduction House: Finset
Entrant: Lowe Bull Johannesburg
Advertiser: People Opposing Women Abuse
Product: Rape
Title: Force
Person to Collect Award: Gareth Lessing & Xander Smith
Creative Director: Rob McLennan
Art Director: Gareth Lessing
Copywriter: Xander Smith
Typographer: Gareth Lessing
Photographer: Clive Stewart
Reproduction House: Beith
Entrant: Lowe Bull Johannesburg
Advertiser: Hospice
Product: Hospice
Title: School Book
Person to Collect Award: Rob McLennan
Creative Director: Rob McLennan & Gareth Lessing
Art Director: Avalon Dos Santos & Marion Bryan
Copywriter: Adam Wittert & Asheen Naidu
Typographer: Avalon Dos Santos & Marion Bryan
Photographer: David Prior & Bryan Gibbs
Reproduction House: Beith
Entrant: Lowe Bull Johannesburg
Advertiser: Hospice
Product: Hospice
Title: Flower
Person to Collect Award: Rob McLenann
Creative Director: Rob McLennan & Gareth Lessing
Art Director: Avalon Dos Santos & Marion Bryan
Copywriter: Adam Wittert & Asheen Naidu
Typographer: Avalon Dos Santos & Marion Bryan
Photographer: David Prior & Bryan Gibbs
Reproduction House: Beith
Entrant: Lowe Bull Johannesburg
Advertiser: Hospice
Product: Hospice
Title: Couch
Person to Collect Award: Rob McLennan
Creative Director: Rob McLennan & Gareth Lessing
Art Director: Avalon Dos Santos & Marion Bryan
Copywriter: Adam Wittert & Asheen Naidu
Typographer: Avalon Dos Santos & Marion Bryan
Photographer: David Prior & Bryan Gibbs
Reproduction House: Beith
Entrant: Ogilvy South Africa
Advertiser: FAMSA
Product: FAMSA
Title: Good For Nothing
Person to Collect Award: Adam Levin/ Mak Ngwenya
Creative Director: Gerry Human/ Graham Lamont
Art Director: Adam Levin
Copywriter: Mak Ngwenya/ Alison Hingle
Typographer: Adam Levin
Photographer: Michael Meyersfield
Reproduction House: Beith
Entrant: Ogilvy South Africa
Advertiser: Natbrands
Product: Dirol Dental Gum
Title: Floss
Person to Collect Award: Sean Harrison/Tim Beck/Assaf Levy/James Daniels
Creative Director: Peter Badenhorst/ James Daniels
Art Director: Sean Harrison/ Assaf Levy
Copywriter: Tim Beck
Typographer: Sean Harrison/Assaf Levy
Photographer: Michael Meyersfield
Reproduction House: O&M dtp
Entrant: FCB Johannesburg
Advertiser: Adcock Ingram
Product: Elizabeth Anne's Stretch Mark Cream
Title: "Elastic Band"
Person to Collect Award: Lauren Gordon / Nadia Oosthuizen
Creative Director: Brett Morris, Wingwing Mdlulwa, Quintes Venter
Art Director: Nadia Oosthuizen / Greg Sheppard
Copywriter: Lauren Gordon
Photographer: Chris Townend
Reproduction House: Finset
Entrant: Net#work BBDO
Advertiser: Virgin
Product: Inflight entrtainment
Title: Stories about my grandchildren
Person to Collect Award: Phil Ireland and John Davenport
Creative Director: Mike Schallit
Art Director: Phli Ireland
Copywriter: John Davenport
Typographer: Phil Ireland
Photographer: Stock
Reproduction House: Beith
Entrant: Net#work BBDO
Advertiser: Virgin
Product: Inflight entertainment
Title: My life in photo copier sales.
Person to Collect Award: Phil Ireland and John Davenport
Creative Director: Mike Schallit
Art Director: Phil Ireland
Copywriter: John Davenport
Typographer: Phil Ireland
Photographer: Stock
Reproduction House: Beith
Entrant: Net#work BBDO
Advertiser: Virgin
Product: Inflight entertaiment
Title: My wife doesn't understand me
Person to Collect Award: Phil Ireland and John Davenport
Creative Director: Mike Schallit
Art Director: Phli Ireland
Copywriter: John Davenport
Typographer: Phil Ireland
Photographer: Stock
Reproduction House: Beith
Entrant: Ogilvy South Africa
Advertiser: Harley Davidson
Product: Rentals
Title: Tattoo
Person to Collect Award: Mike Groenewald
Creative Director: Gerry Human
Art Director: Mike Groenewald
Copywriter: Neil Ross
Photographer: David Prior
POSTERS
Entrant: Net#work BBDO
Advertiser: Simba
Product: Ghost Pops
Title: Girl
Person to Collect Award: Marion Bryan, Asheen Naidu
Creative Director: Mike Schalit
Art Director: Marion Bryan
Copywriter: Asheen Naidu
Photographer: Michael Meyersfeld
Illustrator: Stock
Reproduction House: Beith Digital
Entrant: Ogilvy South Africa
Advertiser: Natbrands
Product: Dirol Dental Gum
Title: Floss
Person to Collect Award: Sean Harrison/Tim Beck/ Assaf Levy/James Daniels
Creative Director: James Daniels/Peter Badenhorst
Art Director: Assaf Levy/ Sean Harrison
Copywriter: Tim Beck
Typographer: Sean Harrison/ Assaaf Levy
Photographer: Michael Meyersfield
Reproduction House: O&M dtp
Entrant: J Walter Thompson
Advertiser: Viglietti Motors
Product: Viglietti Luxury Sports Cars
Title: Garage Door
Person to Collect Award: Jacques Shalom, Carl Willoughby
Creative Director: Wendy Moorcroft
Art Director: Carl Willoughby
Copywriter: Jacques Shalom
Typographer: Carl Willoughby
Photographer: Thomas Buchanan
Illustrator: Carl Willoughby
Reproduction House: 4or Colour
Entrant: Ogilvy South Africa
Advertiser: Parmalat South Africa
Product: Everfresh
Title: Jackson 5
Person to Collect Award: Jake Bester / Michael Lees-Rolfe
Creative Director: Greg Burke / Ryan Reed / Chris Gotz / Mark Fisher
Art Director: Michael Lees-Rolfe
Copywriter: Jake Bester
Typographer: Michael Lees-Rolfe
Photographer: Guy Neveling
Reproduction House: Ogilvy Cape Town Repro
Entrant: Ogilvy South Africa
Advertiser: Parmalat South Africa
Product: Parmalat South Africa
Title: Rhodesia
Person to Collect Award: Michael Lees-Rolfe /Jake Bester
Creative Director: Greg Burke / Ryan Reed / Chris Gotz / Mark Fisher
Art Director: Michael Lees-Rolfe
Copywriter: Jake Bester
Typographer: Michael Lees-Rolfe
Photographer: Guy Neveling
Reproduction House: Ogilvy Cape Town Repro
Entrant: Herdbuoys McCann-Erickson
Advertiser: Unilever South Africa
Product: Stork Margarine
Title: Field
Person to Collect Award: Mike Ellman-Brown/Kamal Gangaram/Brent Leibenberg
Creative Director: Mike Ellman-Brown/Kamal Gangaram
Art Director: Kamal Gangaram
Copywriter: Brent Leibenberg
Illustrator: George Greyling
Reproduction House: Hue Grey
Entrant: FCB Johannesburg
Advertiser: S C Johnson
Product: Pledge
Title: "Swan"
Person to Collect Award: Lance Vining / Charles Foley
Creative Director: Brett Morris / Mike Barnwell
Art Director: Lance Vining
Copywriter: Charles Foley
Typographer: Lance Vining
Photographer: Clive Stewart
Illustrator: Paul Vermeulen
Reproduction House: Finset
Entrant: FCB Johannesburg
Advertiser: Classic FM
Product: Radio Station
Title: "Mozart"
Person to Collect Award: Mike Barnwell
Creative Director: Brett Morris, Mike Barnwell
Art Director: Mike Barnwell
Copywriter: Trevor Sacks
Typographer: Hazel Westworth
Illustrator: VDB Creative
Reproduction House: Finset
Entrant: Net#work BBDO
Advertiser: Virgin
Product: Inflight entertainment
Title: Stories about my grandchildren
Person to Collect Award: Phil Ireland and John Davenport
Creative Director: Mike Schallit
Art Director: Phil Ireland
Copywriter: John Davenport
Typographer: Phil Ireland
Photographer: Stock
Reproduction House: Beith
Entrant: Net#work BBDO
Advertiser: Virgin
Product: Inflight entertainment
Title: My wife doesn't understand me
Person to Collect Award: John Davenport and Phil Ireland
Creative Director: Mike Schallit
Art Director: Phil Ireland
Copywriter: John Davenport
Typographer: Phil Ireland
Photographer: Stock
Reproduction House: Beith
Entrant: Net#work BBDO
Advertiser: Virgin
Product: Inflight entertainment
Title: My life in photo copier sales
Person to Collect Award: Phil Ireland and John Davenport
Creative Director: Mike Schallit
Art Director: Phil Ireland
Copywriter: John Davenport
Typographer: Phil Ireland
Photographer: Stock
Reproduction House: Beith
Entrant: Net#work BBDO
Advertiser: General Motors SA
Product: Suzuki Grand Vitara
Title: Stamps
Person to Collect Award: Jonathan & James
Creative Director: Mike Schalit
Art Director: Jonathan Santana
Copywriter: James Cloete
Typographer: Jonathan Santana
Illustrator: Jonathan Santana
Reproduction House: Beith
Entrant: Ogilvy South Africa
Advertiser: Harley Davidson
Product: Rentals
Title: Tattoo
Person to Collect Award: Mike Groenewald
Creative Director: Gerry Human
Art Director: Mike Groenewald
Copywriter: Neil Ross
Typographer: Mike Groenewald
Photographer: David Prior
Reproduction House: Beith
Entrant: TBWA Hunt Lascaris
Advertiser: Playstation
Product: Playstation
Title: Grand Theft Auto
Person to Collect Award: Brent Singer, Paul Warner
Creative Director: Paul Warner
Art Director: Brent Singer
Copywriter: Brent Singer
Typographer: Brent Singer
Photographer: David Prior
Reproduction House: Beith Digital
Entrant: FCB Johannesburg
Advertiser: Vodacom
Product: Banyana Sponsorship
Title: "Wall"
Person to Collect Award: Jean-Roux Bezuidenhout, Molefi Thulo
Creative Director: Brett Morris, Gerhard Myburgh
Art Director: Jean-Roux Bezuidenhout, Gerhard Myburgh
Copywriter: Molefi Thulo, Brett Morris
Photographer: Brian Gibbs
Reproduction House: Finset
OUT OF HOME
Entrant: Lowe Bull Johannesburg
Advertiser: Dulux
Product: Paint
Title: Jacaranda
Person to Collect Award: Rob McLennan
Creative Director: Rob McLennan
Art Director: Avalon Dos Santos
Copywriter: Adam Wittert
Photographer: Clive Stewart
Typographer: Avalon Dos Santos
Media Company: Initiative Media South Africa
Entrant: Tequila Johannesburg Advertising (Pty) Ltd
Advertiser: SABC 3
Product: Ripley's Believe It Or Not
Title: 'Believe It Or Not'
Person to Collect Award: George Rautenbach & Vicki Oudmayer
Creative Director: Margie Backhouse & Petra Oelofse
Art Director: George Rautenbach
Copywriter: Vicki Oudmayer
Photographer: Clive Stewart
Media Company: Clear Channel
Entrant: Lobedu Leo Burnett
Advertiser: Coca-Cola
Product: Twist
Title: Back-to-Front
Person to Collect Award: Vanessa Klevansky/ Yvonne Hall / Debbie Gyngell
Creative Director: Vanessa Pearson
Art Director: Yvonne Hall /Debbie Gyngell
Copywriter: Vanessa Klevansky
Photographer: Gerard Turnley
Typographer: Yvonne Hall
Illustrator: Rob Frew
Media Company: GMR
Entrant: Tequila Johannesburg Advertising (Pty) Ltd
Advertiser: SABC 3
Product: National Geographic
Title: 'The Animals Come Out'
Person to Collect Award: George Rautenbach
Creative Director: Margie Backhouse & Petra Oelofse
Art Director: George Rautenbach
Copywriter: Samantha Koenderman
Typographer: George Rautenbach
Media Company: Clear Channel
Entrant: Net#work BBDO
Advertiser: Simba
Product: Ghost Pops
Title: Driverless Delivery Vehicle
Person to Collect Award: Marion Bryan, Asheen Naidu
Creative Director: Mike Schalit
Art Director: Marion Bryan
Copywriter: Asheen Naidu
Photographer: Gerard Turnley, Michael Meyersfeld
Typographer: Marion Bryan
Entrant: Ogilvy South Africa
Advertiser: City Mission
Product: City Mission
Title: Litter Bins
Person to Collect Award: Ryan Reed / Gordon Ray / Teboho Mosothoane
Creative Director: Ryan Reed / Chris Gotz
Art Director: Ryan Reed / Teboho Mosothoane
Copywriter: Gordon Ray
Photographer: Guy Neveling
Typographer: Ryan Reed
Entrant: Ogilvy South Africa
Advertiser: Purina Alpo
Product: Purina Alpo
Title: Sniff
Person to Collect Award: Gordon Ray / Nicholas Pereira
Creative Director: Greg Burke / Mark Fisher
Art Director: Nicholas Pereira
Copywriter: Gordon Ray
Typographer: Nicholas Pereira
RADIO
Entrant
Advertiser: General Motors South Africa
Product: Corsa Lite Website
Title: IT guy
Person to Collect Award: Graeme Jenner
Creative Director: Mike Schalit
Director: Graeme J
Copywriter: Graeme J
Producer: Lindie Parsons
Production Company: Frequency Audio
Sound Editor: Dave Harris
Entrant
Advertiser: General Motors South Africa
Product: Opel Corsa Lite
Title: Restraining Order
Person to Collect Award: Brad and Graeme
Creative Director: Mike Schalit
Director: Brad and Graeme
Copywriter: Brad and Graeme
Producer: Lindie Parsons
Production Company: Frequency Audio
Sound Editor: Dave Harris
Entrant
Advertiser: General Motors South Africa
Product: Opel Corsa Lite
Title: VAT
Person to Collect Award: Brad and Graeme
Creative Director: Mike Schalit
Director: Brad and Graeme
Copywriter: Brad and Graeme
Producer: Lindie Parsons
Production Company: Frequency Audio
Sound Editor: Dave Harris
Entrant: TBWA Hunt Lascaris
Advertiser: BMW
Product: Run Flat Tyres
Title: Run Flat Tyres
Person to Collect Award: Konstant van Huyssteen
Creative Director: Sue Anderson
Copywriter: Konstant van Huyssteen
Producer: Tessa Weakley
Production Company: Sterling Sound
Sound Editor: Lorens Persson
Entrant: Lowe Bull - Cape Town
Advertiser: Coca-Cola
Product: Play Energy Drink
Title: Auctioneer
Person to Collect Award: Kelly Putter
Creative Director: Porky Hefer ; rip
Director: Kelly Putter
Copywriter: Kelly Putter
Producer: Adiela Emeran-Haron
Production Company: B & S Studios
Sound Editor: Arnold Vermaak
Entrant: Lowe Bull Johannesburg
Advertiser: Vega School Of Advertising
Product: Vega School Of Advertising
Title: Washing Powder
Person to Collect Award: Stuart Walsh, Adam Livesey & Matthew Brink
Creative Director: Rob McLennan & Stuart Walsh
Director: Adam Livesey
Copywriter: Matthew Brink
Producer: Mthuli Bam
Production Company: Sonovision
Sound Editor: John Burns
Entrant: FCB Johannesburg
Advertiser: First National Bank
Product: Heritage Day
Title: "Kwaai"
Person to Collect Award: Marius Van Rensburg / Ulric Charteris
Creative Director: Ulric Charteris / Brett Morris
Director: Ulric Charteris / Brett Morris
Copywriter: Marius Van Rensburg / Ulric Charteris
Producer: Karin Redelinghuys
Production Company: Sonovision Studios
Producer: Paul Baxter
Sound Editor: Paul Baxter
Entrant: FCB Johannesburg
Advertiser: Media 24
Product: True Love Magazine
Title: "Sweet Love"
Person to Collect Award: Brett Morris
Creative Director: Brett Morris
Director: Mike Beukes
Copywriter: Mike Beukes
Producer: Karin Redelinghuys
Production Company: Sonovision Studios
Producer: Paul Baxter
Sound Editor: Paul Baxter
Entrant: Ogilvy South Africa
Advertiser: Ramsay Son & Parker
Product: Car Magazine
Title: Guys
Person to Collect Award: Chris Gotz / Gordon Ray
Creative Director: Greg Burke / Mark Fisher
Director: Chris Gotz
Copywriter: Chris Gotz / Gordon Ray
Producer: Johnine Hughes
Production Company: B & S Studios
Sound Editor: Graham Merrill
Entrant: Ogilvy South Africa
Advertiser: Multichoice
Product: M Net
Title: Big Brother Afrika - Fanagalo
Person to Collect Award: Tim Beck
Creative Director: James Daniels/ Peter Badenhorst
Copywriter: Tim Beck
Producer: Sally Wilson
Production Company: Sonovision
Sound Editor: John Burns
Entrant
Advertiser: Chicken Licken
Product: Soul Fire
Title: Mboboze (Zulu)
Person to Collect Award: Neo Mashigo
Creative Director: Julian W
Director: Neo Mashigo
Copywriter: Neo Mashigo
Producer: Lindie P
Production Company: Sonovision
CORPORATE FILM
Entrant: The African Motion Picture Company Pty (LTD)
Advertiser: The Saxon Hotel
Product: The Saxon Hotel
Title: The Saxon Hotel
Person to Collect Award: Chris West-Russell
Account Handler: Chris West-Russell
Creative Director: Justyn Davies
Director: Morray Maclennan
Producer: Chris West-Russell
Cinematographer: Clive Laurie
Audio Engineer: The Refinery
Editor: Isa Jacobs
Production Company: The African Motion Picture Company
Post Production Company: The African Motion Picture Company
Entrant: The African Motion Picture Company Pty (LTD)
Advertiser: ATNS
Product: ATNS
Title: Behind your Future
Person to Collect Award: Anthony Ramsay/Chris West-Russell
Account Handler: Chris West-Russell
Creative Director: Justyn Davies
Director: Anthony Ramsay
Producer: Cheryl Areal
Scriptwriter: Sofia De Fay/Mark Swarts
Cinematographer: Anthony Ramsay/Trevor Brown
Audio Engineer: Mark Buyskes
Editor: The African Motion Picture Company
Music Composer
Computer Graphics: The Gate
Production Company: The African Motion Picture Company
Post Production Company: The African Motion Picture Company
Entrant: VWV
Advertiser: ABSA
Product: ABSA
Title: Innovations
Person to Collect Award: Jon Samuelsson
Account Handler: Zaine Venter
Creative Director: Caroline Pretorius
Director: Jon Samuelsson
Producer: Ainsley Robinson / Shaun Winkler
Scriptwriter: Sofia de Fay
Cinematographer: Jon Samuelsson
Audio Engineer: Paolo Mosca
Editor: Zolani Alexander
Music Composer: -
Computer Graphics: Anton Wannenberg
Production Company: VWV
Post Production Company: VWV
Entrant: VWV
Advertiser: SABMiller plc
Product: SABMiller
Title: SABMiller
Person to Collect Award: Theo Pretorius
Account Handler: Mark Steinhobel
Creative Director: Caroline Pretorius
Director: Theo Pretorius
Producer: Shaun Winkler / Darren Lee
Scriptwriter: Peter Badenhorst
Cinematographer: Theo Pretorius / Dominic Black
Audio Engineer: Paolo Mosca
Editor: Alastair Hetherington
Music Composer: Alun Richards
Computer Graphics: -
Production Company: VWV
Post Production Company: VWV
Entrant: VWV
Advertiser: Miller Brewing Company
Product: Marketing, Sales and Distribution Conference
Title: Legends
Person to Collect Award: Warren Stewart
Account Handler: Mark Steinhobel
Creative Director: Annie Steinhobel
Director: Warren Stewart
Producer: Ainsley Robinson / Darren Lee
Scriptwriter: Annie Steinhobel
Cinematographer: Warren Stewart
Audio Engineer: Paolo Mosca
Editor: Zolani Alexander
Music Composer: -
Computer Graphics: DXF Visual Effects
Production Company: VWV
Post Production Company: VWV
Entrant
Advertiser: Virgin Atlantic
Product: Asata Awards
Title: Lifestyles Of The Rich and Famous
Person to Collect Award: Tom Cullinan, Matthew Barnes, Mike Higgins
Account Handler: Candice Shortt
Creative Director: Julian Watt, Mike Schalit
Director: Matthew Barnes, Tom Cullinan
Producer: Phumi Mkhwanazi
Scriptwriter: Mike Higgins, Matthew Barnes, Tom Cullinan
Cinematographer: Zeno Peterson
Audio Engineer: Craig Hawkins, Peter Cornell @ Video Lab
Editor: Tokai Subrusa, 14 Tenth Street Productions
Production Company: Network Internal
Post Production Company: 14 Tenth Street Productions
Entrant: O'MAGE Limited
Advertiser: AngloGold Ashanti
Product: AngloGold Ashanti Corporate Film 2004
Title: AngloGold Ashanti Corporate Film
Person to Collect Award: Mark Pool / Graham Edmunds
Account Handler: Sarah Hooper
Creative Director: Mark Pool, Graham Edmunds and David Newton
Director: Graham Edmunds and David Newton
Producer: Sarah Hooper
Scriptwriter: Mark Pool
Cinematographer: Tim Chevallier
Audio Engineer: Kevin Meyers
Editor: Thulani "Fish" Masuku
Music Composer: Robin Walsh
Computer Graphics: Pieter Furstenberg
Production Company: O'MAGE Ltd
Post Production Company: O'MAGE Ltd
Entrant: Ogilvy South Africa
Advertiser: Old Mutual
Product: Greenlight
Title: Greenlight
Person to Collect Award: Jake Bester / Michael Lees-Rolfe
Account Handler: Lizel Louw
Creative Director: Ryan Reed / Chris Gotz
Director: Ian Shuter
Producer: Iris Vinnicombe
Scriptwriter: Jake Bester
Cinematographer: Ivan Greyling
Audio Engineer: N/A
Editor: Ian Shuter
Music Composer: Library
Computer Graphics: N/A
Production Company: Platypus Productions
Post Production Company: Platypus Productions
Entrant: Fade 2 Black
Advertiser: Legacy Hotels
Product: Legacy Hotels
Title: Legacy
Person to Collect Award: Derek Postmus and Dominic Black
Creative Director: Derek Postmus DDB SA
Director: Dominic Black
Producer: Peter McGowan
Scriptwriter: Derek Postmus
Cinematographer: Dominic Black
Audio Engineer: Duncan Todd
Editor: Sharon Black
Production Company: Fade 2 Black
Post Production Company: Fade 2 Black
Entrant: Fade 2 Black
Advertiser: Gautrans
Product: Guatrans Conference 2003
Title: Hero's
Person to Collect Award: Dominic Black and Themba Ndaba
Creative Director: Themba Ndaba and Dominic Black
Director: Dominic Black
Producer: Claire Jameson
Scriptwriter: Themba Ndaba
Cinematographer: Dominic Black
Audio Engineer: Duncan Todd
Editor: Sharon Black
Production Company: Fade 2 Black
Post Production Company: Fade 2 Black
Entrant: Jumping Dust Productions
Advertiser: Sasol
Product: Inhouse product video
Title: The Project
Person to Collect Award: Andrew Grealy
Account Handler: Jumping Dust Productions
Creative Director: Andrew Grealy
Director: Andrew Grealy
Producer: Pam Marsh
Scriptwriter: Nick Warren
Cinematographer: Willem Viljoen
Audio Engineer: Kevin Wilson
Editor: Martin Lloyd
Music Composer: -
Computer Graphics: The Reactor - Tony Leonardi
Production Company: Jumping Dust Productions
Post Production Company: The Refinery
Entrant: Blueprint Strategic Marketing
Advertiser: The Blue Train
Product: The Blue Train
Title: The Blue Train
Person to Collect Award: Groovin Nchabeleng/Paul Shelly
Account Handler: Groovin Nchabeleng
Creative Director: Paul Shelly
Director: Justin Davies
Producer: Chris West-Russell
Scriptwriter: Gus Silber
Cinematographer: Trevor Brown
Audio Engineer: Mark Buyskes/Chris West-Russell
Editor: Angela Whitehouse
Music Composer: KPM
Computer Graphics: Envisage
Production Company: The African Motion Picture Company
Post Production Company: Glasshouse
Entrant: Ogilvy South Africa
Advertiser: Old Mutual
Product: Fairbairn Capital
Title: Change
Person to Collect Award: Jake Bester / Michael Lees-Rolfe
Account Handler: Danielle Naidoo
Creative Director: Ryan Reed / Chris Gotz
Director: N/A
Producer: Iris Vinnicombe
Scriptwriter: Jake Bester / Michael Lees-Rolfe
Editor: Andre Van der Merwe
Music Composer: Library
Computer Graphics: Atomic SFX
Production Company: Atomic SFX
Post Production Company: Atomic SFX
Entrant: Ogilvy South Africa (CPT)
Advertiser: Volkswagen South Africa
Product: Corporate
Title: For the love of the people's cars
Person to Collect Award: Tommy Le Roux / Gareth McPherson
Account Handler: Jacques Burger / Jason Harrison
Creative Director: Greg Burke / Ryan Reed
Director: Jason Fialkov
Producer: Emma Lundy
Scriptwriter: Tommy Le Roux
Cinematographer: Jason Fialkov
Audio Engineer: Arnold Vermaak
Editor: Ian Shuter
Music Composer: Library
Computer Graphics: N/A
Production Company: Platypus Productions
Post Production Company: Platypus Productions
Entrant: Flying Fox Productions
Advertiser: UNESCO - Discovery Channel
Product: UNESCO Endangered Languages Campaign
Title: "Words Like Rain" Khomani San
Person to Collect Award: James Hersov
Date of First Exposure: November
Account Handler: Barbara Snell
Creative Director: James Hersov
Director: Sofia De Fay
Producer: James Hersov
Scriptwriter: Sofia De Fay/Magdalene Kassie
Cinematographer: Robert Keitsman
Audio Engineer: Greg Keitsman
Editor: Ashley Dibben
Music Composer: melt 2000
Computer Graphics
Production Company: Flying Fox Productions
Post Production Company: Digital Data Post
Entrant: Mr Carraway & Co.
Advertiser: Steinhoff International
Product: The Extended Family Programme
Title: Family Matters
Person to Collect Award: Justin Dodd
Account Handler: Michael Lawrence
Creative Director: Mr Dodd
Director: Justin Cohen
Producer: Adam Thal
Scriptwriter: Ms Lang
Cinematographer: Willie Nel
Audio Engineer: Zack Haines
Editor: Bevan Burrow
Music Composer: Benjamin Willem
Computer Graphics: Neenesh Bagwandeen
Production Company: Mann Made Media
Post Production Company: Mann Made Media
Entrant: VWV
Advertiser: Ikamva la Bantu
Product: Ikamva la Bantu
Title: Ikamva la Bantu
Person to Collect Award: Jon Samuelsson
Account Handler: Andrew Carrick
Creative Director: Caroline Pretorius
Director: Jon Samuelsson
Producer: Alastair Hetherington
Scriptwriter: Annie Steinhobel
Cinematographer: Jon Samuelsson
Audio Engineer: Paolo Mosca
Editor: Alastair Hetherington
Production Company: VWV
Post Production Company: VWV
Entrant: O'MAGE Limited
Advertiser: Cotlands
Product: Cotlands Corporate Video
Title: Cotlands Corporate Video
Person to Collect Award: Jason McNamara
Account Handler: Sally Steenkamp
Creative Director: Peter Blond
Director: Jason McNamara
Producer: Sally Steenkamp
Scriptwriter: Gus Silber
Cinematographer: Willem Viljoen and Tim Chevallier
Audio Engineer: Kevin Meyers
Editor: Ruaan Botha
Music Composer: Kevin Meyers
Computer Graphics: Antonio Moreira
Production Company: O'MAGE Ltd.
Post Production Company: O'MAGE Ltd.
Entrant: Flying Fox Productions
Advertiser: UNESCO - Discovery Channel
Product: UNESCO Endangered Languages - Baka Tribe Gabon
Title: "Spirits of the forest" Baka Gabon
Person to Collect Award: James Hersov
Account Handler: Barbaraj Snell
Creative Director: James Hersov
Director: Sofia de Fay
Producer: James Hersov
Scriptwriter: Sofia de Fay
Cinematographer: Efpe Senekal
Audio Engineer: Greg Kietsman
Editor: Ben Horter
Production Company: Flying Fox Productions
Post Production Company: Digital Data Post
Entrant: VWV
Advertiser: SAB Limited
Product: Marketing, Sales and Distribution Conference
Title: Fast Forward
Person to Collect Award: Warren Stewart
Account Handler: Mark Steinhobel
Creative Director: Caroline Pretorius
Director: Warren Stewart
Producer: Ainsley Robinson / Darren Lee
Scriptwriter: Annie Steinhobel / Hilton Mashonga
Cinematographer: Warren Stewart
Audio Engineer: Paolo Mosca
Editor: Zolani Alexander
Music Composer: Robin Walsh
Computer Graphics: -
Production Company: VWV
Post Production Company: VWV
Entrant: VWV
Advertiser: Miller Brewing Company
Product: Marketing, Sales and Distribution Company
Title: Passion
Person to Collect Award: Dominic Black
Account Handler: Mark Steinhobel
Creative Director: Annie Steinhobel
Director: Dominic Black
Producer: Ainsley Robinson / Darren Lee
Scriptwriter: Annie Steinhobel
Cinematographer: Dominic Black
Audio Engineer: Paolo Mosca
Editor: Alastair Hetherington
Music Composer: Alun Richards
Computer Graphics: -
Production Company: VWV
Post Production Company: VWV
Entrant: VWV
Advertiser: SA Tourism
Product: SA Tourism
Title: Impossible
Person to Collect Award: Warren Stewart
Account Handler: Andrew Carrick
Creative Director: Caroline Pretorius
Director: Warren Stewart
Producer: Ainsley Robinson / Shaun Winkler / Darren Lee
Scriptwriter: Annie Steinhobel
Cinematographer: Warren Stewart
Audio Engineer: Paolo Mosca
Editor: Fidge Roos
Music Composer: Joe Archer / Robin Banks
Computer Graphics: DXF Visual Effects / Orchestra Blue
Production Company: VWV
Post Production Company: VWV
CORPORATE FILM CRAFT
Entrant: Fade 2 Black
Advertiser: Gautrans
Product: Gautrans Convention 2003
Title: Hero's
Person to Collect Award: Dominic Black
Entrant: VWV
Advertiser: SABMiller plc
Product: SABMiller
Title: SABMiller
Person to Collect Award: Theo Pretorius
Account Handler: Mark Steinhobel
Entrant: VWV
Advertiser: Miller Brewing Company
Product: Marketing, Sales and Distribution Conference
Title: Passion
Person to Collect Award: Dominic Black
Account Handler: Mark Steinhobel
Entrant: The African Motion Picture Company Pty (LTD)
Advertiser: The Blue Train
Product: The Blue Train
Title: A window to the soul of Africa
Person to Collect Award: Trevor Brown
Account Handler: Chris West-Russell
Entrant: Fade 2 Black
Advertiser: Legacy Hotels
Product: Legacy Hotels
Title: Brand Video
Person to Collect Award: Dominic Black
Entrant: Fade 2 Black
Advertiser: Gautrans
Product: Gautrans Convention 2003
Title: Hero's
Person to Collect Award: Dominic Black
Entrant: VWV
Advertiser: SAB Limited
Product: Marketing, Sales and Distribution Conference
Title: Fast Forward
Person to Collect Award: Warren Stewart
Account Handler: Mark Steinhobel
Entrant: VWV
Advertiser: ABSA
Product: ABSA
Title: Innovations
Person to Collect Award: Jon Samuelsson
Account Handler: Zaine Venter
Entrant: VWV
Advertiser: SA Tourism
Product: SA Tourism
Title: Impossible
Person to Collect Award: Warren Stewart
Account Handler: Andrew Carrick
Entrant: The African Motion Picture Company Pty (LTD)
Advertiser: The Blue Train
Product: The Blue Train
Title: A window to the soul of Africa
Person to Collect Award: Justyn Davies
Account Handler: Chris West-Russell
Entrant: Jumping Dust Productions
Advertiser: Sasol
Product: Internal Product video
Title: The Project
Person to Collect Award: Andrew Grealy
Account Handler: Jumping Dust Productions
Entrant: VWV
Advertiser: Miller Brewing Company
Product: Marketing, Sales and Distribution Conference
Title: Passion
Person to Collect Award: Dominic Black
Account Handler: Mark Steinhobel
Entrant: VWV
Advertiser: SABMiller plc
Product: SABMiller
Title: SABMiller
Person to Collect Award: Theo Pretorius
Account Handler: Mark Steinhobel
Entrant: VWV
Advertiser: SAB Limited
Product: Marketing, Sales and Distribution Conference
Title: Fast Forward
Person to Collect Award: Annie Steinhobel / Hilton Mashonga
Account Handler: Mark Steinhobel
Entrant: Fade 2 Black
Advertiser: Gautrans
Product: Gautrans Convention 2003
Title: Hero's
Person to Collect Award: Duncan Todd
Entrant: VWV
Advertiser: Miller Brewing Company
Product: Marketing, Sales and Distribution Conference
Title: Legends
Person to Collect Award: Paolo Mosca
Account Handler: Mark Steinhobel
Entrant: VWV
Advertiser: SABMiller plc
Product: SABMiller
Title: SABMiller
Person to Collect Award: Alun Richards
Account Handler: Mark Steinhobel
Entrant: O'MAGE Limited
Advertiser: AngloGold Ashanti
Product: AngloGold Ashanti Corporate Song and Music Video
Title: Here We Stand
Person to Collect Award: Mark Pool / Robin Walsh
Account Handler: Sarah Hooper
Entrant: VWV
Advertiser: SAB Limited
Product: Marketing, Sales and Distribution Conference
Title: Fast Forward
Person to Collect Award: Zolani Alexander
Account Handler: Mark Steinhobel
Entrant: VWV
Advertiser: Nedcor
Product: Internal Brand Launch
Title: Nth Degree
Person to Collect Award: Alastair Hetherington
Account Handler: Sue Aerts
Entrant: VWV
Advertiser: Miller Brewing Company
Product: Marketing, Sales and Distribution Conference
Title: Brands Celebration
Person to Collect Award: Zolani Alexander
Account Handler: Mark Steinhobel
Entrant: VWV
Advertiser: Miller Brewing Company
Product: Marketing, Sales and Distribution Conference
Title: Legends
Person to Collect Award: Zolani Alexander
Entrant: VWV
Advertiser: SABMiller plc
Product: SABMiller
Title: SABMiller
Person to Collect Award: Alastair Hetherington
Entrant: O'MAGE Limited
Advertiser: AngloGold Ashanti
Product: AngloGold Ashanti Corporate Video 2004
Title: AngloGold Ashanti Corporate Video 2004
Person to Collect Award: Thulani "Fish" Masuku
Account Handler: Sarah Hooper
CORPORATE EVENTS
Entrant: Unplugged
Advertiser: Standard Bank
Product: Youth market
Title: Crossing line
Person to Collect Award: Sue Melvill
Account Handler: Sue Melvill
Creative Director: Sue Melvill
Director: Claire Stopford
Producer: Sue Melvill
Scriptwriter: Craig Freimond
Entrant: Tshisa Mining Communication
Advertiser: Anglo coal
Product: safety
Title: Snakes alive
Person to Collect Award: Rick Melvill
Account Handler: Charmane Russel
Creative Director: Rick Melvill
Director: Ellis Pearson
Producer: Sue Melvill
Scriptwriter: Claire Stopford
Performers: BEKHI MKHWANE
Entrant: O'MAGE Limited
Advertiser: South African Breweries Ltd.
Product: The Marketing, Sales and Distribution Conference
Title: Serious Play
Person to Collect Award: Graham Edmunds
Account Handler: Natasha Symon
Creative Director: Graham Edmunds
Director: Graham Edmunds
Producer: Natasha Symons
Scriptwriter: Gus Silver
Audio Engineer: Kevin Meyers
Music Composer: Robin Walsh
Performers: Various
Entrant: Dogsbody / Unplugged
Advertiser: Volkswagen
Product: Touareg
Title: We give you the north, south, east and west
Person to Collect Award: Rick Melvill
Account Handler: Lydia Mason
Creative Director: Rick Melvill
Director: Clair Stopford
Producer: Lydia Mason
Scriptwriter: Roslynd Butler
Performers: Aron Daag, Suhala Kashogi, Claudia Holstein, Cassandra Lloyds, Nika Jonkers, Simran Roshan
Entrant: Fairlady Magazine
Advertiser: Fairlady Magazine and L'Oreal
Product: Fairlady Magazine and L'Oreal
Title: The 23rd Annual South African Fashion Awards
Person to Collect Award: Ann Donald, Editor, Fairlady Magazine
Account Handler: N/A Production handled by Jan Malan, Umzingeli Productions
Creative Director: Martinus Basson and Jan Malan
Director: 8 directors for each segment of the show - refer to entry material
Producer: Jan Malan, Umzingele Products
Entrant: VWV
Advertiser: LG South Africa
Product: Digital Home Network
Title: DHN Research Institute
Person to Collect Award: Chantelle Hurford
Account Handler: Andrew Carrick
Creative Director: Caroline Pretorius
Director: Chantelle Hurford
Producer: Dominique Smith
Scriptwriter: Hilton Mashonga
Audio Engineer: Richard Smith
Entrant: O'MAGE Limited
Advertiser: Audi, South Africa
Product: Audi A8
Title: Audi A8 Launch
Person to Collect Award: Peter Blond
Account Handler: Joe Shearer and Faye Booysens
Creative Director: Peter Blond
Director: Joe Shearer
Producer: Faye Booysens
Scriptwriter: Katherine Fillmore
Audio Engineer: Kevin Meyers
Performers: Tarnia Norman and Demetris Van Zyl (Choregraphers)
Entrant: Unplugged
Advertiser: Nedbank Corporate
Product: Investment banking
Title: Sabrage
Person to Collect Award: Rick Melvill
Account Handler: Lydia Mason
Creative Director: Rick Melvill
Director: Claire Stopford
Producer: Lydia Mason
Scriptwriter: Craig Freimond
Performers: Jamie Bartlett / Tony Bentel
Entrant: VWV
Advertiser: Miller Brewing Company
Product: Marketing, Sales and Distribution Conference
Title: Passion
Person to Collect Award: Mark Steinhobel
Account Handler: Mark Steinhobel
Creative Director: Mark Steinhobel
Director: Mark Steinhobel
Producer: Chantelle Hurford
Scriptwriter: Mark Steinhobel / Annie Steinhobel
Audio Engineer: AVW New Orleans / Trevor Peters
Music Composer: Robin Walsh
Entrant: VWV
Advertiser: SAB Limited
Product: Sales, Marketing and Distribution Conference
Title: Fast Forward
Person to Collect Award: Mark Steinhobel
Account Handler: Mark Steinhobel
Creative Director: Caroline Pretorius
Director: Mark Steinhobel / Theo Pretorius / Chantelle Hurford
Producer: Chantelle Hurford
Scriptwriter: Annie Steinhobel / Hilton Mashonga / Gus Silber
Audio Engineer: Johan Griesel
Music Composer: Robin Walsh
Entrant: Blue Moon Corporate Communications (Pty) Ltd
Advertiser: SABC 1 and RISA (Recording Industry of South Africa)
Product: South African Music Awards
Title: SAMA 9
Person to Collect Award: DJ Grant / D Heslop
Account Handler: Deana Heslop
Creative Director: DJ Grant
Director: John Barker
Producer: Deana Heslop
Scriptwriter: Dzino (Rage Productions) & John Barker
Audio Engineer: Marius Marais
Entrant: Unplugged
Advertiser: STANDARD BANK
Product: MASS MARKET
Title: CROSSING THE LINE 1
Person to Collect Award: SUE MELVILL AND SARAH ANNE ORPHANIDES
Account Handler: SUE MELVILL
Creative Director: SUE MELVILL
Director: SUE MELVILL
Producer: SUE MELVILL
Scriptwriter: CRAIG FREIMOND
Entrant: O'MAGE Limited
Advertiser: DaimlerChrysler South Africa
Product: Mercedes Benz Vito Launch 2004
Title: Mercedes Benz Vito Launch 2004
Person to Collect Award: Graham Edmunds
Account Handler: Graham Edmunds
Creative Director: Graham Edmunds
Director: Graham Edmunds
Producer: Annie de Beer
Scriptwriter: Gus Silber
Audio Engineer: Kevin Meyers
STUDENT CRAFT
Entrant: AAA School of Advertising
Advertiser: Clarkes Bookshop
Product: Bookshop
Title: Books
Educational Institution: AAA School of Advertising - Cape Town
Lecturer: Caroline Piotrowski
Craftsperson: Wallace Seggie
Entrant: University of Stellenbosch
Advertiser: n.a.
Product: Magazine
Title: Jas
Educational Institution: University of Stellenbosch
Lecturer: Marthie Kaden
Craftsperson: Larissa Elliott
Entrant: University of Stellenbosch
Advertiser: n.a.
Product: Corporate Identity
Title: Tsha!
Educational Institution: University of Stellenbosch
Lecturer: Marthie Kaden
Craftsperson: Mireille van Reenen
Entrant: AAA School of Advertising
Advertiser: N/A
Product: Flatmate
Title: Flatmate
Educational Institution: AAA School of Advertising - Cape Town
Lecturer: Clayton Sutherland
Craftsperson: Anna Burton
Entrant: University of Stellenbosch
Advertiser: n.a.
Product: Typeface design
Title: Leftism
Educational Institution: University of Stellenbosch
Lecturer: Marthie Kaden
Craftsperson: Daniel Blighnault
Entrant: AAA School of Advertising
Advertiser: Vespa
Product: Vespa Scooters
Title: Show some style
Educational Institution: AAA School of Advertising - Cape Town
Lecturer: Rian Swart
Craftsperson: Karen Vermeulen
Entrant: AAA School of Advertising
Advertiser: Silwood Kitchen
Product: Silwood Kitchen Cooking School
Title: Introduction to cooking
Educational Institution: AAA School of Advertising - Cape Town
Lecturer: Rian Swart
Craftsperson: Karen Vermeulen
Entrant: AAA School of Advertising
Advertiser: N/A
Product: Le Bon Bachelor
Title: Bon Appetite
Educational Institution: AAA School of Advertising - Cape Town
Lecturer: Clayton Sutherland
Craftsperson: Gabrielle Woker
STUDENT
Entrant: AAA School of Advertising
Advertiser: N/A
Product: Le Bon Bachelor
Title: Bon Appetite
Educational Institution: AAA School of Advertising - Cape Town
Illustrator: Gabrielle Woker
Designer: Gabrielle Woker
Copywriter: Gabrielle Woker
Entrant: AAA School of Advertising
Advertiser: N/A
Product: 3M sandpaper
Title: Rough Stuff
Educational Institution: AAA School of Advertising - Cape Town
Lecturer: Clayton Sutherland
Designer: Mia Berry
Copywriter
Scriptwriter
Entrant: AAA School of Advertising
Advertiser: N/A
Product: Flatmate
Title: Flatmate
Educational Institution: AAA School of Advertising - Cape Town
Lecturer: Clayton Sutherland
Illustrator: Anna Burton
Designer: Anna Burton
Entrant: AAA School of Advertising
Advertiser: N/A
Product: Meccano
Title: Nuts
Educational Institution: AAA School of Advertising - Cape Town
Lecturer: Clayton Sutherland
Designer: David Taylor
Entrant: AAA School of Advertising
Advertiser: VW
Product: Beettle
Title: Strategic Ad for World Literacy Day
Educational Institution: AAA School of Advertising - Cape Town
Lecturer: Karen Stewart, Matt Corrall, Deirdre van Coller
Art Director: Gillian Benjamin
Illustrator: Ingrid Myburgh
Designer: Kara Wertschnig
Copywriter: Britt-Louise Danneberg, Carien Burger
Scriptwriter
Entrant: AAA School of Advertising
Advertiser: Sealy
Product: Mattresses
Title: Alarming!
Educational Institution: AAA School of Advertising - JHB
Lecturer: Harry Ferner; Nigel Fox
Art Director: Ben Smiles
Copywriter: Rob Rutherford
Entrant: Student
Advertiser: Jako Swanepoel
Product: Leem - Guitar cables.
Title: Extra long.
Educational Institution: Red & Yellow. School of logic and magic.
Lecturer: Allan Raaff and Brian Searle-Tripp
Art Director: Jako Swanepoel
Illustrator: Jako Swanepoel
Entrant: AAA School of Advertising
Advertiser: Bose
Product: Headphones
Title: End of the noise that ruins your sound
Educational Institution: AAA School of Advertising - Cape Town
Lecturer: Rian Swart & Trudy Oosthuizen
Art Director: Brett De Jager
Copywriter: Peri van Papendorp
Source: All results tables supplied by the Marketing Federation of SA - www.mfsa.co.za.
