Amperzand Advertising & Communications Agency have recently been awarded the national advertising and marketing account for ADT Security.
ADT Security is the largest supplier of security services in the world and a market leader in South Africa.
Amperzand based the campaign around building strong relationships between ADT and the communities they operate in and protect. Initiatives such as community education and involvement with schools and businesses that lead to strong relationships between ADT and their clientele, form an integral part of the campaign.
"Today’s clients expect their agency to provide shared expertise and business solutions. At our pitch we didn’t pad our proposal but cut to the quick with value added ideas. The first phase of the marketing and advertising campaign will be to create an awareness of the ADT brand. ADT currently have over 180 000 boards displayed on homes and businesses throughout South Africa, which is a great start for brand building," said Amperzand MD, Paul Newman.
