Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
Uganda's annual PRAU Excellence Awards, the event that recognises public relations and communications excellence in Uganda, which was set to take place in November 2012, eventually took place on Friday, 22 March 2013 at Imperial Royale Hotel. This years event coincided with the East African Public Relations Conference (EAPRC) which took place from 20-22 March in Kampala, Uganda.
By Evan-Lee Courie 25 Mar 2013 11:17
Uganda's annual PRAU Excellence Awards, the event that recognises public relations and communications excellence in Uganda, is set to take place on 23 November 2012. This years event will coincide with the East African Public Relations Conference (EAPRC) which will take place in Kampala.
By Walter Wafula 6 Nov 2012 15:18
Day 3 of the 14th Pan African Media Research Organisation (PAMRO) and All Africa Media Research Conference that ended on Wednesday, 29 August 2012, in Kampala, Uganda included a session that explored ways to measure ROI on social media.
By Carole Kimutai: @CaroleKimutai 31 Aug 2012 12:04
Looks like Season II of the London 2012 Olympics is taking shape in Uganda with big, small, popular and almost forgotten brands taking part in the 'Olympics brand championship.'
By Walter Wafula 16 Aug 2012 11:06
As one of activities to commemorate Uganda gaining independence from the British in 1962, the Private Sector Foundation Uganda (PSFU) in partnership with the government will recognise the Top 50 Brands at an awards gala in Kampala on 16 August 2012. Over 100 local and international brands have been nominated to participate in the contest following the call for nominations in July.
By Walter Wafula 10 Aug 2012 10:08
New Vision has displaced Monitor Online as the most visited local website in Uganda following its redesign. The website which is the online version of The New Vision print newspaper in Uganda regained the top spot last week after the revamped version was uploaded.
By Walter Wafula 7 Aug 2012 13:44
LONDON, UK: Video streaming will be the next big wave of online content use in Africa. There are still considerable network challenges but... the level of existing use shows that once these issues are resolved, the volume of users will be in the millions. Russell Southwood spoke to the biggest player in the market, Google's YouTube. Elijah Kitaka explained how it sees the potential of video streaming being realised.
By Russell Southwood 16 Jul 2012 12:45
Strategic brand and communication design consultancy, the HKLM Group, has taken a step towards cementing its position as sub-Saharan Africa's leading brand consultancy with the opening of its new Nairobi office recently.
22 Jun 2012 10:55
Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound.
By Lars Deutsch 16 Apr 2012 12:08