#YouthMonth

Chasing the dream of the single view of the customer

In business, your company needs to get as deep into the minds and interaction habits of your customers as possible. Too often, however, the single view of the customer is viewed as unattainable, a marketing smokescreen that can obscure business strategy and confuse communication efforts...

By Wynand Smit 14 Jun 2018

Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction...

By Wynand Smit 18 Apr 2018

New appointment to lead CNN sales in EMEA

CNN has appointed an EMEA content sales lead to work with broadcast and digital partners...

29 Jan 2018

Trends 2018: Omnichannel is the new normal

As smart technology enters our homes, cars, work and leisure time, marketers have the opportunity to innovate and reach potential customers via ever-expanding touch points...

By Jainita Khatri 25 Jan 2018

Ten tips for excellent copywriting

Whether your goal is lead generation, sales conversion or brand-building, what you say and how you say it is the most powerful way to engage with your audience...

By Lauren Crooks 24 Oct 2017

How to survive in media sales

The role of the media sales professional is changing rapidly...

31 May 2016

African e-commerce may be about to come of age

E-commerce in Africa has grown dramatically over the past year, says Robin Philip of payment services provider PayGate, and is now in a position to support the massive consumer boom that's happening across the continent.

2 Jul 2013

Zuku TV's original content strategy pays off

In 2012, the Pay TV market became a great deal more competitive but with DStv Multichoice having acquired most of the existing exciting content, the challenge has been for challengers to come up with different content. This week saw one of the challengers (Zuku TV) sell one of the series it has commissioned - Tales from the Bush Larder - to Fox International.

30 Jan 2013

Windows Phone apps stores open across Africa

Microsoft has announced the opening of 21 web stores for apps and games across several African countries.

18 Dec 2012

Counterfeit phones: Samsung wants action

Samsung Uganda has called for an immediate multi-stakeholder intervention to deal with the proliferation of counterfeit mobile handsets in the market.

By Jude Bukenya 27 Nov 2012

Pay TV subscribers get rewarded

Pay TV customers in Uganda have received rewards from their services providers ahead of the December festive season.

By Walter Wafula 22 Nov 2012

MTN Uganda relaunches MTN Zone

MTN Uganda has relaunched its MTN Zone with discounts of up to 99% and a minimum guaranteed discount of 5% on MTN calls.

20 Nov 2012

Growth in advertising boots Vision Group performance

Higher advertising and circulation revenue helped Vision Group, a Ugandan multimedia company, post a 28% growth in profit after tax during the year ending June 2012.

By Walter Wafula 9 Oct 2012

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